Accepting new clients

Qualified leads in 90 days.
Or I work for free.

Done-for-you lead generation for UK businesses. I handle everything: creative, ads, landing pages, outreach, and send qualified enquiries straight to your inbox. You just close them.

Video coming soon

Chris McHenry
Chris McHenry

I'm Chris. I've spent 15 years inside digital agencies — running paid media, building funnels, and growing pipelines for businesses across every sector. I now take on a small number of private clients alongside my day job as Business Development Manager at Creatomatic.

You deal directly with me. No juniors, no handoffs, no account managers who don't know your business. Just someone who's done this a long time and is accountable for the results.

Process

From sign-up to first leads

01

You sign up and pay via Stripe

Choose your package below. Setup fee charged on signup, then monthly from day 30. No contract lock-in beyond the minimum term.

02

Onboarding call within 48 hours

We spend an hour together. I learn your business, your ideal customer, your competitors, and what a great lead looks like to you.

03

Build phase — 2 weeks

I research your audience, write your ad scripts, coordinate filming, build your landing page, and set up your full ad funnel before anything goes live.

04

Leads delivered to your inbox or phone

Once live, qualified enquiries come straight to you. No login required. You focus on converting — I handle everything else.

Packages

Three packages.
All productised.

Essentials
Lead Generation Essentials
For home improvement, trades, and local service businesses ready to replace word-of-mouth with consistent inbound enquiries.
Monthly
£2,500/mo
Setup fee
£1,000
What's included
  • Target audience and competitor research
  • Offer positioning and ad scripting
  • Videographer coordination (UK-wide) and post-production
  • Conversion-optimised landing page with lead capture
  • Meta Ads funnel setup (Facebook and Instagram)
  • Ongoing ad management, A/B testing, and optimisation
  • Organic social content — 3 posts per week (static or carousel)
  • Leads delivered direct to your email or phone
  • Monthly performance report with CPL and lead volume
  • Dedicated WhatsApp/Slack channel — direct access to me
Scale
Full-Service Growth Retainer
For ambitious businesses that want to dominate every channel; outbound, paid, content, and search - under one retainer, managed by one person.
Monthly
£7,000/mo
Setup fee
£3,000
What's included
Everything in Tier 2, plus
  • Cold email scaled to 30,000 emails/month across 3 campaign variations
  • Expanded sending infrastructure with inbox rotation and reputation monitoring
  • Ongoing SEO - technical audits, content strategy, and monthly blog production
  • GEO optimisation - structured content built to surface in AI search results (ChatGPT, Perplexity, Google AI Overviews)
  • Schema markup and entity optimisation across your web presence
  • Quarterly strategy review and channel performance deep-dive
  • Priority response — all queries responded to within 4 business hours

90-day results guarantee

If you haven't received qualified leads within 90 days of going live, I'll continue working at no charge until you do. No small print.

Fit

Who this is built for

Essentials — Home improvement and local service businesses

You're turning over £250k–£1.2m, rely heavily on referrals, and know you're leaving money on the table. You've tried boosted posts or a cheap agency before and got burned. You want someone to own the whole thing and send you real enquiries.

Growth — B2B and professional services

You're an MD or Head of Sales at a firm doing £500k–£5m. Your pipeline is inconsistent. You've tried cold email in-house or had a junior SDR with poor results. You need a multi-channel outbound machine that runs without you managing it.

Scale — Growth-stage businesses ready to dominate

You're doing £1m+ and want to be everywhere your buyers are — search, AI results, LinkedIn, email, and paid — without building an in-house team. You want one senior person accountable for all of it.

Who this is not for

Startups pre-revenue, businesses looking for the cheapest option, or anyone who wants a quick one-off campaign. I work on retainer because results compound — short engagements don't move the needle.

Credentials

Why work with me

15 years of agency experience

I've spent over a decade inside digital agencies running paid media, funnel strategy, and growth campaigns for businesses across every sector. I know what works and what agencies charge for work that doesn't.

You deal with me, not a team

No account managers, no handoffs, no briefing a junior on your business every three months. I take on a small number of clients specifically so I can give each one the attention it deserves.

Productised for a reason

Fixed scope, fixed price, clear deliverables. You know exactly what you're getting and what it costs. No scope creep, no surprise invoices, no "that's an extra half day."

Backed by a guarantee

Results within 90 days or I work for free until you get them. I can offer this because I only take on clients I'm confident I can deliver for.

Questions

Common questions

I limit myself to a small number of active clients — typically 4 to 6 — so that I can give each one proper attention. When spots are full, I operate a short waitlist.

Tier 1 requires a 3-month minimum. Tier 2 requires 6 months. This isn't about locking you in — it's about giving the work enough time to produce meaningful results. After the minimum, it's rolling monthly with 30 days notice.

No. I handle everything — scripting, filming coordination, editing, and post-production. You'll need to be available for a filming session but that's all I ask of you on the creative side.

Ad spend is paid directly by you to Meta and/or LinkedIn — I don't mark it up or take a percentage. I'll set up the billing so it comes from your card. Recommended spend is in each package above.

The first two weeks are build phase — no ads running, no leads yet. From launch, most clients start seeing qualified enquiries within 2–4 weeks as the algorithm optimises. The 90-day guarantee covers you if that doesn't happen.

Yes. After your Tier 1 minimum term, you can upgrade. A reduced setup fee applies to cover the additional infrastructure build for email and LinkedIn.

Ready to fill your pipeline?

Pick a package, pay via Stripe, and you'll hear from me within 48 hours to book your onboarding call.

View packages No sales call required