What is the minimum commitment?

A 3-month minimum applies. Outbound at this level takes time to warm up properly. After the minimum, it is rolling monthly with 30 days notice.

How does the commission work?

10% of the project value on one-off work, or 10% of 6 months management fee on ongoing retainer clients. Commission triggers on signed contract.

Who handles the sales calls?

You do. I handle everything up to the point of a qualified, warm conversation landing in your calendar. The handoff includes a pre-call nurture sequence so you are not going in cold.

How quickly will we see results?

The first two weeks are infrastructure and setup. From launch, most clients start seeing responses within 4 to 6 weeks as sequences warm up and the LinkedIn presence builds. B2B sales cycles at this level take time, so we measure progress in conversations started, not just deals closed.

Taking on new agency clients

Qualified leads for your agency
in 90 days. Or I work for free.

I handle everything from ICP research and offer positioning through to cold email, LinkedIn outreach, and appointment setting. Qualified conversations land in your calendar. You just close them.

See the package How it works

Video coming soon

I'm Chris. I've spent 15 years inside digital agencies running paid media, building outbound systems, and growing pipelines for businesses across every sector. I now work with a small number of agencies on their own new business function, alongside my day job as Business Development Manager at Creatomatic.

Most agencies are brilliant at the work but terrible at selling it. They rely on referrals, the odd inbound, and whichever director has time to send a few LinkedIn messages. I fix that. Not with a spray-and-pray approach, but with slow, considered outreach that actually represents your brand well.

You deal directly with me. No juniors, no account managers, no handoffs. I take on a small number of clients so each one gets proper attention.

Process

From kick-off to qualified conversations

Kick-off with you and your team

We define what a great client looks like, what success means, and which offers to lead with. Pain and problem focused, not generic pitches. Any case studies, credentials, or credentials decks you can share come in here too.

ICP build and lead list creation

I research your ideal client profile and build a targeted prospect list using Apollo and Sales Navigator. Typically 500 to 1,000 contacts to start, verified and cleaned before anything goes out.

Infrastructure setup — 2 weeks

Sending domains purchased, warmed up, and monitored. LinkedIn profile optimised. Cold email sequences written. Lead magnet created. Everything built before a single message goes out.

Outreach and nurture running

LinkedIn connection and nurture sequences run in parallel with cold email. All replies managed by me. Conversations that go quiet get followed up. I represent your brand so everything goes out professionally.

Warm lead handoff and pre-call nurture

Any lead that meets the agreed qualifying criteria gets sent straight to your Slack, CRM, or inbox with a proper introduction. A short case study sequence runs between handoff and the first call so you're not going in cold.

Package

One package.
The full thing.

Full-Funnel Agency Outbound

Done-for-you new business pipeline

For digital agencies with 5 to 50 staff who are winning on delivery but struggling to keep the pipeline full without relying on referrals or founder-led selling.

Monthly management

£1,200/mo

One-off setup fee

£1,500

What's covered

Offer positioning and ICP definition
Prospect list build via Apollo and Sales Navigator (500 to 1,000 contacts/month)
Cold email infrastructure: sending domains, warmup, and deliverability monitoring
Cold email sequencing and ongoing reply management
LinkedIn profile optimisation and organic content (3 posts per month)
LinkedIn connection and nurture sequences via Sales Navigator
Lead magnet creation (PDF guide, checklist, or case study pack)
Warm lead handoff to your Slack, CRM, or inbox with introduction
Pre-call nurture email sequence (case studies and social proof)
Monthly reporting and campaign feedback loop
Direct access via Slack or WhatsApp throughout

Commission structure

One-off projects: 10% of total project value on signed contract
Ongoing retainers: 10% of 6 months management fee on signed contract

I only earn commission when you close. The retainer covers the infrastructure and my time. The commission means my incentive is aligned with yours throughout.

Get started — £1,500 setup

3-month minimum. Then rolling monthly with 30 days notice.

Results or I keep working

If we haven't generated qualified conversations within 90 days of going live, I continue at no charge until we do. I only take on clients I'm confident I can deliver for, so this rarely comes up.

Fit

Who this is built for

Paid media, SEO, and performance agencies

You specialise in a channel and deliver strong results for clients, but your own pipeline relies on word of mouth and the occasional inbound. You want consistent new business conversations without a full-time BDM on the payroll.

Web design and development studios

You're project-based, which means pipeline inconsistency is a constant problem. You know what a great client looks like but you don't have the systems to go out and find them consistently.

Full-service and strategy agencies

You offer a broad set of services and your sweet spot is mid-market clients with decent budgets. You need outreach that reflects your positioning properly, not spray-and-pray sequences that undermine the brand you've built.

Who this is not for

Agencies looking for a quick blast of cold email with no strategy behind it. Solo freelancers under £100k revenue. Anyone who wants volume over quality. Outbound done properly takes time to build, and I'm not the right fit if you need results in four weeks.

Credentials

Why work with me

I work inside an agency right now

I'm Business Development Manager at Creatomatic, a Scottish digital agency. I'm not an outsider guessing at what agency new business looks like. I know the sales cycle, the objections, the pricing conversations, and what actually moves the needle.

Slow and considered, not spray and pray

I'm not running 10,000 email blasts on your behalf. Every message that goes out represents your agency. The approach is targeted, personal, and genuinely useful to the person receiving it. That's what builds relationships, not just reply rates.

Commission-aligned from day one

The retainer covers my time and the infrastructure. But the commission structure means I have a direct financial interest in the quality of every lead I pass over. No incentive to pad numbers or send you conversations that go nowhere.

You deal with me throughout

No juniors, no handoffs, no account managers who don't know your business. I take on a small number of clients at any one time specifically so each one gets the attention it deserves.

Questions

Common questions

Primarily digital agencies: paid media, SEO, web design, development, and full-service. The sweet spot is agencies with 5 to 50 staff who are strong at delivery but have no dedicated new business function. If you're unsure whether you fit, book a call and I'll be straight with you.

3 months. Outbound at this level takes time to build properly. The first two weeks are infrastructure and setup, then sequences warm up over the following weeks. After the 3-month minimum it is rolling monthly with 30 days notice.

For one-off projects (web builds, audits, strategy engagements), it's 10% of the total project value on signed contract. For ongoing retainers (SEO, paid media management), it's 10% of 6 months management fee on signed contract. We agree what counts as a qualified lead at the start, so there's no ambiguity later.

I handle all outbound replies and manage the nurture process. Once a lead meets the qualifying criteria we agreed at kick-off, I hand them over to you with an introduction and a pre-call nurture sequence already running. The sales conversation is yours.

The first two weeks are build and setup. From launch, most clients start seeing responses within 4 to 6 weeks. Agency-to-agency B2B sales cycles at meaningful budget levels take time, so we track progress in conversations started and pipeline value, not just closed deals.

A small number, typically 3 to 5 active clients at any one time. When I'm full I operate a short waitlist. If you're interested it's worth getting in touch sooner rather than later.

Qualified leads for your agency in 90 days. Or I work for free.